Testicular cancer is an issue that will probably scare the s*** out of a lot of men, and NOBODY wants to even THINK about it. A friend sent me the rushes of a new HOT campaign that's hitting shivering Britain this Christmas.
"Checkum" is the name of a hot new campaign in the United Kingdom of Great Britain that is using images of famous nude males to encourage men to examine their balls and become aware of testicular cancer.
The campaign, sponsored by Macmillan Cancer Support, is now getting dished beyond the UK and is fast becoming an international media sensation. Male celebrities all across Europe in sports, television, film, theater, ballet and entertainment have volunteered to participate. Participation only requires being snapped completely nude by famed photographer Ian Thraves.
However, the full-monty package is covered in the completed posters, in most cases by the text wording “Embarrassed?”.
Checkum’s slogan reads: ‘Embarrassed? The only person embarrassed by this is you. 2000 men in the UK are diagnosed with testicular cancer every year. Don’t be one of them - Checkum.’
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